We understand that promotion is the best way to connect customers with our business. Also, promotion is a tool to keep in touch and capture the trend of using coffee or raising dog. Therefore, we decide to invest a significant amount of money to this field. Listed below are our promotion channels in the next 12 months. In a long term, depends on results and our sources, we would like to adjust the strategy in a flexible way.
Dog events |
To attract the attention of customers, we create events for the dogs and encourage people who are owning a dog joining in. For the very start,we are preparing to have at least one event every 2 months. Events can be varied: competition on Facebook named "Look a like", offline workshop to discuss about how to train a dog...Through those activities, Dog Cafe expects to expand their brand to be a connection between people who love dog. |
Online Advertisement |
Following the trend of surfing Internet every second of customers,Online advertisement becomes a blatant tool to use of every business. The advantages of advertisement on Internet are cost effective, viral and easy to use. Therefore, choosing to advertise on Internet can be a basic and easy way to spread our brand name. |
Customers please click on our Website and Facebook for more information.
Facebook: https://www.facebook.com/dogcafeecu/info
Twitter: https://twitter.com/dogcafe3
Facebook: https://www.facebook.com/dogcafeecu/info
Twitter: https://twitter.com/dogcafe3
Gifts & Vouchers
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Dog cafe presents gifts and vouchers to our customers to show our appreciate to your contribution toward our success. The value of each gifts is from $10 to $30. Also, we plan to bring our voucher to entertainment book so customers can easy notice and have an idea about our business existence. |
We all realize that relatives is the most reliable source that our customers will use before choosing any products. Nowadays, word of mouth is a powerful tool, which contribute an important part to the success or failure of a business. Buy treating every customers in a nice way with our conscientiousness, we expect that our positive business cultural will be spread. However, we also mind about our competitors because they could utilize our clients to fabricate bad influences.
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Word of mouth |
Dog camp |
As we can witness hundreds of dog are abandoned in street corners everyday. They are cranky, dwarf and pathetic. With the purpose of saving as many dog as possible under our abilities, we will create a dog camp to adopt these. Besides, we also collect information about people who want to have a dog and someone who would like to give the dog away. But, we understand that, our sources are limited then we will link to pet central to try to give the best treatment for the dog. In general, we are mediate between abandoned dogs and someone could save them. This is society activities, non profit aim, so we are welcome people to join in for a better future of our dogs.
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