STRENGTHS
Dog Cafe owns internal strengths of the nature of business and high demand of services for dog in Perth. Our business allows dogs into cafe to enjoy special foods and signature coffee which are home-made to serve not only for human but also for dogs. Great thing make the Cafe more attracting and interesting are training some dogs become business's staff and selling variety of dog accessories. For customers who want to find a place that they can know more about dogs or can closer with dogs, Dog Cafe is the best environment can meet their needs due to significant decoration of Cafe.
Dog Cafe owns internal strengths of the nature of business and high demand of services for dog in Perth. Our business allows dogs into cafe to enjoy special foods and signature coffee which are home-made to serve not only for human but also for dogs. Great thing make the Cafe more attracting and interesting are training some dogs become business's staff and selling variety of dog accessories. For customers who want to find a place that they can know more about dogs or can closer with dogs, Dog Cafe is the best environment can meet their needs due to significant decoration of Cafe.
WEAKNESSES
Dog Cafe only welcomes dogs and ignores another pets (eg: cats, birds...), because the business wants to create a specific environment for dogs and their owners like a small club for dog lovers in Perth. However, if this business model operates favorably, there will be expansion with many branches that intended for another pets ( eg: Cat Cafe, Birds Cafe...). Like almost Cafe in Perth, hygiene is always the first important thing and this problem becomes more important to Dog Cafe than another normal Cafe. This leads to obtaining licenses more difficult, but nothing is impossible if the business makes sure foods, drinks and atmosphere are always clean and clear and keeps everything is perfect. That's why the corporate needs to recruit qualified employees with higher pay and take time to train them owing to lack of staffs who have skills with dogs. In addition, Dog Cafe needs more space than normal cafe to make customers and their dogs feel comfortable when they come. Therefore, Cafe's location is just near shopping center and close to a park.
Dog Cafe only welcomes dogs and ignores another pets (eg: cats, birds...), because the business wants to create a specific environment for dogs and their owners like a small club for dog lovers in Perth. However, if this business model operates favorably, there will be expansion with many branches that intended for another pets ( eg: Cat Cafe, Birds Cafe...). Like almost Cafe in Perth, hygiene is always the first important thing and this problem becomes more important to Dog Cafe than another normal Cafe. This leads to obtaining licenses more difficult, but nothing is impossible if the business makes sure foods, drinks and atmosphere are always clean and clear and keeps everything is perfect. That's why the corporate needs to recruit qualified employees with higher pay and take time to train them owing to lack of staffs who have skills with dogs. In addition, Dog Cafe needs more space than normal cafe to make customers and their dogs feel comfortable when they come. Therefore, Cafe's location is just near shopping center and close to a park.
OPPORTUNITIES
Dog Cafe is a new kind of business and is the first one in Perth, this means there are few competitors whereas there are many dog lovers in Perth. This will create many opportunities for business to develop and expand. Moreover, the business will got encourage as well as support from dog protection organizations (eg: RSPCA).
Dog Cafe is a new kind of business and is the first one in Perth, this means there are few competitors whereas there are many dog lovers in Perth. This will create many opportunities for business to develop and expand. Moreover, the business will got encourage as well as support from dog protection organizations (eg: RSPCA).
THREATS
Due to our target customers of business are dog lovers and because the dogs can get us lost some customers who love cafe but do not like dogs or having allergy with dogs. To deal with that problem,there will be a separate area in cafe which is not allow dogs into there for those customers. Cafe can be damaged by uncontrolled dogs, that is the reason why cafe hires qualified employees that have skills with dogs and dog owners must have responsibilities with their dogs. Few competitors not only is a chance also is a threat because of lack of comparison drags to the business has to improve itself to make more customers and meet higher and higher variety of their needs. Therefore, Dog Cafe has a excellent campaign to introduce to customers as well as receive feed-backs from them.
Due to our target customers of business are dog lovers and because the dogs can get us lost some customers who love cafe but do not like dogs or having allergy with dogs. To deal with that problem,there will be a separate area in cafe which is not allow dogs into there for those customers. Cafe can be damaged by uncontrolled dogs, that is the reason why cafe hires qualified employees that have skills with dogs and dog owners must have responsibilities with their dogs. Few competitors not only is a chance also is a threat because of lack of comparison drags to the business has to improve itself to make more customers and meet higher and higher variety of their needs. Therefore, Dog Cafe has a excellent campaign to introduce to customers as well as receive feed-backs from them.